13%
MQL Conversion Rate (up from 6%)
1M+
Contacts managed across regulated CRM programs
10+
CRM instance setups
& platform migrations
9+
Years in lifecycle & CRM
How I Work
Most of the organizations I’ve worked with already had the right tools in place.
What's missing is clarity: unclear ownership, inconsistent processes, systems that are hard to trust.
In regulated environments, that gap creates real risk. I assess what's working, and
build systems that hold up.
Systems and Insights
That Work
Every stage mapped, each touchpoint intentional. Reporting that reflects what's actually happening, not what the system was set up to show years ago.
Data You Can Rely On
In regulated industries, data quality isn't optional. I structure and connect data across platforms so your team can act on it, while staying compliant and clean
for audits.
Processes That Keep Up
Workflows and automation your team can maintain. Documented, logical, and handoff-ready so the work doesn't disappear when one person does.
Tim H. - Wealthsimple
Jessica was a key part of the lifecycle team at Wealthsimple. She improved onboarding flows and launched personalized campaigns for key segments, helping elevate our marketing with her technical skillset and cross-functional collaboration.
Liz K. - Nobul
At Nobul, Jessica led lifecycle mapping, automated our email flows, and migrated us from SendGrid to Braze - improving customer journeys and campaign performance through strategic thinking and execution.
Elizabeth G. - Writeway
Jessica built high-converting nurture campaigns for WriteWay and improved trial conversions. She also managed our CRM transition from HubSpot to Salesforce and understands every step of the sales and marketing pipeline.