My Work
Here’s how a few good decisions (and way fewer emails) turned into real business results.
No fluff, just smart strategy, clean execution, and growth that actually landed.
This fast-growing education company was drowning in manual follow-ups and scattered contacts. I rebuilt their CRM and email strategy from the ground up, growing their list 20x, building systems for automated nurture, and helping them close faster with way less effort.
What started as a tool change turned into a full strategy reset. I used the migration as a moment to clean up their segments, redesign their lifecycle, and rebuild automations that worked harder with less. The team now sends fewer emails, and gets better results.
This team needed more than a nudge - they needed a reason for customers to stick around. I built a lightweight, high-impact lifecycle touchpoint that made their highest-value users feel seen, informed, and appreciated. The best part? Customers actually wrote in to say thanks.
The old site talked at users instead of to them. I reshaped the messaging with clearer SEO signals, stronger empathy, and cleaner UX flow - resulting in a story visitors actually wanted to follow.
These consulting projects reflect work across complex, regulated environments, focused on solving operational and growth challenges through clear analysis, cross-functional collaboration, and practical recommendations.
