My Work
A few of the projects where cleaner systems and sharper strategy made a measurable difference.
Each one started with a real problem: messy data, a platform that wasn't delivering, or a lifecycle program that had outgrown its setup.
What started as a tool migration became a full lifecycle reset. I rebuilt segments, redesigned the customer journey across a B2B and B2C real estate marketplace, and automated flows that performed harder with less send volume. The result: better engagement with fewer messages.
This team needed to retain customers managing significant assets, not nudge them with generic emails. I built a lifecycle program that made their highest-value users feel informed and valued. The outcome: measurable retention lift and unprompted positive feedback from customers.
A growing team drowning in manual follow-ups and scattered contacts. I rebuilt their CRM and email strategy from scratch, with clean data architecture, automated nurture sequences, and a system their team could actually maintain.
Select consulting work across healthcare , government, and other regulated sectors focused on compliance-aware communications, and CRM programs.
