Select Consulting Projects
A selection of consulting engagements across regulated industries: healthcare, government, and pharmacare.
Each project required navigating compliance requirements, cross-functional stakeholder alignment, and strict data environments.
B2B SaaS Lifecycle &
Growth Strategy
(Healthcare Operations)
Delivered a lifecycle and growth strategy for a B2B SaaS platform serving the healthcare operations space, focused on practitioner activation and long-term product adoption.
I mapped lifecycle gaps, defined high-intent behavioural signals, and identified near-term expansion opportunities where clinical workflow and user trust is top of mind.
B2C Retention Strategy (Pharmacare)
Built a retention-focused strategy for an online pharmacare company, focused on improving a North Star metric (refill rate) with direct impact on patient outcomes and business continuity.
I developed flows using automated email and SMS in collaboration with product, clinical, data, and legal teams to meet regulatory requirements.
Change Management & Process Automation (Municipal Government)
Consulted on a change management and process automation project for a regional municipal government, focused on reducing manual workflows and improving operational efficiency.
Delivered an automation roadmap with data quality, governance, and team adoption, for an environment where accuracy and auditability matter.