SEO-Ready Copy for a Design Studio Website
Client: A global design and development studio
Services: on-page SEO, conversion-focused copywriting
Digital Design Firm
A global product design and development studio was refreshing its services area and needed clearer, more structured copy. Their existing content was not robust or organized to match how users scan or search. They wanted copy that was easy to read, aligned with their updated design direction, and used SEO best practices.
The new content delivers a more skimmable, SEO-aligned experience designed for their core audience - tech-savvy directors and VPs who value clarity, credibility, and strong positioning when selecting technical partners for website work.
Challenges
The existing service descriptions were brief, inconsistent, and not optimized for how their Ideal Customer Profiles browse or search. They needed copy that was clearer, easier to navigate, and aligned with the updated visual structure and internal SEO guidelines.
Approach
I focused on creating structured, SEO-informed copy that matched the client's updated layout and tone.
Key steps include:
-
Reviewing the existing content and upcoming design direction
-
Auditing copy for gaps in clarity, flow, and hierarchy
-
Aligning all content with the internal SEO notes and search-intent guidance
-
Rewriting service descriptions using a consistent voice and straightforward explanations
-
Creating clear headings and subheadings to support fast scanning
-
Integrating SEO best practices like clean header structure and natural keyword placement
-
Matching the studio’s brand tone: confident, direct, and accessible
Each service page explains what the service is, who it’s for, and what clients can expect, without overwhelming leads.
Results
The client now has service descriptions that work seamlessly with their updated design system. The copy is clearer, more consistent, and easier for users to navigate, while also giving the team a strong SEO-aligned foundation.
Why It Worked
This approach supports how the client's ideal audience evaluates potential partners. Their typical buyer is a director or VP leading a website or product overhaul - someone who moves quickly, compares vendors, and expects clarity from the first click.
The updated copy works because it is:
-
Skimmable and matches how technical audiences read. Clear sections and short explanations make it easy to understand the offering at a glance.
-
SEO-aligned in header copy which improves discoverability. Pages are more likely to match real search patterns and appear in relevant searches.
-
Consistent in tone which builds credibility. A unified voice helps position the studio as organized, thoughtful, and capable.
-
Clear and gives definitions to reduce friction. Prospects understand what’s included long before a sales conversation.
-
An assist to the redesigned layout. Content and design work together, creating a smoother, more polished experience.
Together, these elements make the client's services feel more accessible and aligned with the expectations of decision-makers who rely on clarity to shortlist partners.
Selected Copy Samples
Below are a few examples of the content I created for the studio’s Services section. These highlight how I applied SEO guidance, clarified value, and wrote for the needs of their technical decision-makers.
