JESSICA LUU
BUBBLE CUP
For a class focused on graphic design, I chose a local bubble tea cafe, BubbleCup, as a mock client. We created 3 different campaign concepts and graphics from print to an interactive page for each campaign.
"WHAT'S YOUR FLAVOR?"
The "What's Your Flavor" campaign focused on the various kinds of drinks BubbleCup makes and how you can personalized your drink. The print ad was a series of characters that showed how each drink has its own personality, while the interactive website and app showcases the menu side of it. The website is a quiz that can help find the drink for you and the app has a more functional purpose of ordering drinks with a reward system.
"SHARE A DRINK. SHARE A MEMORY."
"Share a drink. Share a memory." is inspired by how BubbleCup can be a place for you and the people you love and create memories while drinking BubbleCup. A main component of the concept was the postcard campaign. This encourages people to come to BubbleCup with a friend because not only is there a discount, but it goes perfectly with the campaign of sharing a drink while making memories with a friend.
"FROM OUR HOME TO YOURS"
Because bubble tea originated in Taiwan, I wanted to create a campaign that touched the cultural side of BubbleCup. Other than bubble tea, BubbleCups serves other East Asian inspired desserts and foods. "From Our Home to Yours" captures how BubbleCup has brought their Taiwanese culture to us. The interactive website was a way to tell stories of the stores and customers of different locations around the world. The app also has a similar purpose, but it is an opportunity to learn more about other locations and their history.
