UP4 BY JAWBONE

For my Strategic Communication Design class, we had to create a campaign for the UP4 Fitness Band by Jawbone. The campaign consisted of a logo, a print ad, a digital ad, an event with a social media tie in and a 30-second commercial. As the creative director of this campaign, I created all the visual aspects as well as the commercial. Our main concept focused on how the UP4 can become part of your lifestyle instead of just a fitness band. The app and the band can help track sleep, food intake, and even pay with just a touch. With these features, it was important to showcase the easy use while keeping it modern yet fun for our target audience, which were millennial. Out of 50 groups, our group was one of the few groups chosen to present in class and won 3rd place.

The Snapchat filters were part of the social media push for our Up All Night Black Light Run PR event.

This 30-second ad was to portray a lifestyle with and without the UP4 band. It showcases the different features the band has, such as its ability to track meals, sleep, and using it as a form of payment. The side by side comparison emphasizes how easy it is to have the UP4 become part of your lifestyle.